Monday, February 1, 2010
Counterfeit Prevention and Detection Strategy
One of the limitations of the current conversation on counterfeits is the failure to identify a systematic approach to risk mitigation. By incorporating the probability of counterfeit exposure, the purchase volumes, and the cost of failure, this strategic tool can be used to identify the detection and avoidance techniques that provide the greatest return on investment. For more information, please contact Greg Caswell, firstname.lastname@example.org.